What If Your Book Had a Place on Pinterest?

A book launch can fill every inch of your calendar.

There are announcements to write, events to plan, posts to share, and people to thank. You do all you can to give your book a wonderful beginning. Then the calendar turns.

Perhaps you have another book coming. Perhaps you’re back at work on the next manuscript. Meanwhile, the book you launched last year is still every bit as capable of reaching a reader. You just can’t keep launching it over and over again.

I hear this from authors, and I understand it.

I also think about the person who might need that book today.

A teacher looking for a read-aloud about friendship. A homeschool parent planning a geology unit. A counselor gathering stories that help children talk about change. A librarian searching for books that approach women’s history through sports.

They may be looking for the very thing your book offers. They simply haven’t met your book yet.

The trouble with being everywhere

Authors are often told they need to “be on Pinterest,” as though that means taking on another account, another schedule, and another set of rules to learn.

For some authors, managing their own Pinterest platform makes perfect sense. I love helping them do it. But it isn’t the only way a book can have a presence there.

That distinction matters to me.

I don’t want an author to miss an opportunity for discovery because she cannot add Pinterest manager to an already crowded job description. I want her book to have a thoughtful place on Pinterest, whether or not she has the time or desire to run an account herself.

That’s one of the reasons I created the Pin Lit Collective.

A place for the new book—and the one you still believe in

If you’re preparing to launch, we can think about Pinterest as part of the book’s welcome into the world. What will readers be looking for? What questions can this book help answer? What resources could make it especially useful in a classroom, library, or home?

And if your book came out years ago? Those questions still matter.

A backlist book doesn’t lose its ability to comfort a child, enrich a lesson, or spark a conversation because its publication date is behind it. In fact, you may understand its value more deeply now. You’ve heard from readers. You’ve seen what teachers do with it. You may have created a discussion guide or classroom activity that deserves an audience of its own.

Those are all clues to how someone might discover your book.

Let’s give those clues somewhere to lead

In the Collective, I build a dedicated page that introduces your book through its story, themes, audience, and uses. If you have an educator guide, it can help shape how we talk about the book—and become a resource visitors can find from the page.

I create ten pins with searchable titles and descriptions, consider where they belong on Pinterest, and publish them through the Pin Lit account over several months. Once the pins have had time to gather early responses, I study what’s resonating and select four for an included promoted campaign.

You share the book and the materials that help me understand it. I do the work of building its page and Pinterest campaign.

The campaign has a timeline. Your book’s place in the Collective does not.

Your book still has places to go

I began this work because I kept thinking about books after their launches. I thought about the teacher who would plan next year’s unit, the parent whose child wasn’t ready for this story until now, and the librarian who had yet to discover a perfect addition to a book list.

No author can know exactly when those connections will happen. But we can make the book easier to find when someone begins looking.

That is my hope for the Pin Lit Collective: to give more books a meaningful place to belong, and more authors a practical way to participate in Pinterest discovery.

Whether your book is about to arrive or has been waiting patiently on your backlist, I’d love to hear about it. The Collective is open for registration, and we can begin with a complimentary 15-minute Book Possibilities Conversation.