I’m Debbie Gonzales
Pinterest marketing strategist, educator, and author.
A Thoughtful Approach to Pinterest for Books and Literacy-Driven Work
Meet the Founder, Debbie Gonzales
My work is shaped by years spent in education and publishing, where clarity, structure, and long-term thinking matter. That foundation continues to guide how I approach marketing today.
Before working in marketing, I supported curriculum development and literacy-focused initiatives. That experience shaped how I think about content, search behavior, and audience needs.
Pinterest became a natural extension of that work. The platform values organization, relevance, and intent. When approached with strategy, it offers lasting visibility for meaningful content.
As the creator of Guides by Deb, I’ve written over 400 educator guides aligned with academic standards, ensuring books remain in the hands of those who champion them—teachers, librarians, and parents. My passion remains the same: connecting meaningful stories with the audiences that will love them.
At Pin Lit Marketing, we blend literary insight with proven Pinterest strategies to amplify book visibility, discoverability, and long-term success. We craft keyword-optimized content and compelling pins tailored for authors, illustrators, and publishers, whether indie, small press, or traditional. Our strategies—rooted in organic growth and targeted campaigns—help your books thrive on Pinterest and beyond.
Welcome to Pin Lit Marketing, your expert partner in boosting visibility, marketability, academic credibility, and sales on Pinterest. We believe literacy is transformational. Every book, program, or service holds the potential to establish a long-lasting, evergreen presence on the platform.
Let’s discover how Pinterest can elevate your book’s impact.
Educational Resources
Practical tools to support stories beyond the page
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![Book cover titled "The Keyword Determinator" with a man riding a motorcycle wearing sunglasses and a leather jacket, set against a dark background, and promotional text about becoming a marketing superhero.]()
Keyword Determinator
This downloadable workbook is designed for authors, publishers, and creators who want to approach Pinterest with clarity and confidence. Inside, you’ll find a guided framework to help you understand how Pinterest works, organize your ideas, and build a strategy that supports long-term visibility—without relying on trends or guesswork.
It’s a practical, self-paced resource created to help you make thoughtful decisions and turn Pinterest into a sustainable discovery tool for your work.
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![Tablet displaying a book cover titled 'Watch Them Grow: The Fascinating Science of Animal Beginnings' resting on a white fabric surface with a blurry dining area and plant in the background.]()
Guides by Deb
These teacher guides are created to help books thrive in classrooms. Each guide is thoughtfully designed to support literacy instruction, encourage meaningful discussion, and give educators ready-to-use tools that extend a book’s impact beyond the page.
Built with standards and real classroom needs in mind, these resources help educators connect stories to learning in intentional, engaging ways.
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![Six women working and collaborating at a large wooden table in a bright, modern office space. Some are using laptops or writing notes, with plants and flowers on the table, and pillows along the wall.]()
Speaking & Workshops
The Debcast is a podcast for authors, publishers, and creatives navigating visibility in a noisy online world. Through thoughtful conversations and practical guidance, I explore Pinterest strategy, book marketing, and the systems that support sustainable creative work.
It’s an approachable space for learning, reflection, and ideas you can actually use.
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The Pin Post
The blog is where strategy meets storytelling. Here, I share practical insights on Pinterest marketing, book promotion, and platform strategy—along with reflections on how stories move through digital spaces.
You’ll find educational articles designed to help authors and publishers think long-term about visibility, discoverability, and meaningful growth.
Books by Debbie Gonzales
Girls with Guts:
The Road to Breaking Barriers and Bashing Records
No chasing! No stretching or straining! And never, ever sweat. These were the rules girls were forced to play by until Title IX passed in 1972. From Melpomene in 1896 to Althea Gibson in 1956 and beyond, readers will meet the women athletes who refused to take no for an answer. Learn how they paved the way for the women who pushed for a law to protect their right to play, compete, and be athletes.
By Debbie Gonzales
Illustrated by Rebecca Gibbon
Charlesbridge Publishing
ISBN: 978-1580897471
Backlist Titles by Debbie Gonzales
Charlie the Sleepy Bee: Charlie is a bee who struggles to keep up with the hive. Through his journey, young readers learn that everyone contributes in different ways—and that rest and self-awareness matter, too.
Raspberry Fizz: A joyful celebration of imagination and movement, Raspberry Fizz invites young readers to explore creativity, curiosity, and the fun of seeing the world through playful eyes.
Kindness: This relatable story shows how small acts of empathy and understanding can make a big difference in everyday moments at school and beyond.
The Debcast
Stories of Strength, Sport & Sisterhood
Created in celebration of Girls with Guts, The Debcast spotlighted women who refused to sit on the sidelines. From Olympians and broadcasters to a roller derby queen, barrel racer, and athletes who competed both before and after Title IX, each episode shared real stories of grit, courage, and camaraderie. Together, these voices honored the women who pushed limits, broke barriers, and made it possible for girls everywhere to play.