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Debbie Gonzales is an entrepreneur, author, educator, and Pinterest marketing specialist who helps book creators harness the power of Pinterest to build long-term visibility and meaningful engagement. With a background in education and deep experience in book marketing, Debbie brings clarity, structure, and practical insight to every session.

Her presentations are grounded, accessible, and designed to meet audiences where they are—offering strategy without overwhelm and tools that support lasting impact. 

Notable Credentials

  • Founder & CEO, Pin Lit Marketing

  • Author & Speaker, Girls with Guts

  • Curriculum Specialist, Guides by Deb

  • Podcast Host, The Debcast

  • Former Adjunct Professor, St. Edward’s University

Popular Interview Topics

  • A strategic look at how Pinterest supports discoverability, audience growth, and book sales through evergreen content.

  • How Pinterest keeps books and educational resources discoverable long after launch—and why that matters.

  • A practical approach to Pinterest strategy for authors and publishers focused on long-term results.

  • Why Pinterest is a game-changer for book marketing—and how it fits into a larger visibility ecosystem.

  • An introduction to Debbie’s signature framework for creating a Pinterest strategy that works for your goals, content, and capacity. 

Bookshelves filled with many colorful books of various sizes in a library or bookstore.
A group of six women working together in a modern, well-lit office space around a large wooden table. They are engaged with laptops, notebooks, and writing materials, with some smiling and chatting. The table has plants, flowers, mugs, and a bowl of bananas. The office has wooden floors, white chairs, and some benches with cushions along the walls.

Done in a Day: A Pinterest Platform Construction Workshop

Learn the basics required to build and manage a dynamite evergreen platform on Pinterest. In this three-part, hands-on workshop, participants are guided to build the foundation for their Pinterest platform in real-time.

Session One: Cultivating a Pinterest Mindset

This session establishes the strategic foundation for using Pinterest as an evergreen visibility platform. Participants clarify their purpose on Pinterest, define their core message, and learn how to shift from inspiration-based boards to business-driven content. The session introduces audience-first strategy, Pinterest trends, keyword research, and the role of searchable content. Participants also receive a practical overview of Canva, setting the stage for creating clear, intentional visuals that support long-term discovery.

Session Two: Building Strategic Boards

Session two focuses on structuring a Pinterest account for clarity and growth. Participants set up or refine their business account, plan board content with SEO in mind, and learn how to use public, secret, and group boards strategically. Keyword alignment, board optimization, and the board launch process are covered in detail. By the end of the session, participants have live boards that are organized, searchable, and built to support ongoing content.

Session Three: Creating & Publishing Pins

The final session centers on pin creation and performance. Participants learn the core elements of an effective pin, including visual hierarchy, messaging, calls to action, and graphic formats. Trend insights and keyword strategy are applied directly to pin creation and publishing. The session concludes with a clear overview of Pinterest analytics, giving participants the tools to evaluate performance and refine their strategy with confidence.

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