Strategic Pinterest Marketing for Books and Literacy-Driven Brands

Helping books stay discoverable during the moments readers, educators, and buyers are actively planning what’s next.

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Pin Lit Marketing

Boost your book's visibility with Pin Lit Marketing

I help authors, publishers, educators, and creative teams build long-term visibility on Pinterest through search-led strategy, thoughtful content planning, and systems designed to last.

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Why Pinterest?

Pinterest works best when its treated like a search engine.

Pinterest is where people go to plan what they’ll buy, not scroll past it. Weekly users actively try ideas they discover, and product- or service-focused Pins consistently support real purchasing decisions. When your content shows up during that planning phase, it stays visible longer and works harder across both online and offline moments.

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Pinterest support designed around how people discover, consider, and choose your work.

Publishers

Pinterest helps keep titles visible while educators, librarians, and buyers are actively planning purchases and curriculum. With the right foundation in place, your catalog continues reaching new audiences well beyond launch timelines.

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Authors

For authors, Pinterest creates ongoing discovery by introducing books during moments of curiosity and research. It supports steady visibility that builds over time rather than relying on short promotional pushes.

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Illustrators

Pinterest allows your visual work to circulate naturally, helping publishers and creative teams find your style while sourcing inspiration and talent. Thoughtful positioning turns your portfolio into something searchable, shareable, and enduring.

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E-Commerce

Pinterest reaches buyers who are already planning what to purchase, making it a strong channel for product visibility and intent-driven traffic. A clear presence helps your offerings show up earlier in the decision process—and stick around longer.

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YOUR READERS ARE READY FOR YOU.

YOUR READERS ARE READY FOR YOU.

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Debbie Gonzales

Meet Debbie Gonzales

With a background in education, publishing, and curriculum development, I approach Pinterest marketing with clarity, structure, and intention. Every strategy is rooted in research, aligned with your goals, and built to support your work well beyond a single launch.

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Former Collaborators

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  • A child with glasses reading a colorful illustrated children's book with a truck carrying bricks on a dirt road.

    For Authors and Illustrators

  • Interior of a bookstore or library with a woman sitting at a table looking at her phone. There are books on shelves, tables, and displays, with a large window letting in natural light. A tall potted plant is near the window.

    For Book-Based and Story-Driven Businesses

  • A girl with long auburn hair, wearing a blue sweatshirt with white cuffs, holds a red book close to her face with a gentle smile, standing against a cream-colored curtain background.

    For Publishers and Literary Teams

  • Stack of colorful books on a table near a window with blurred outdoor view.

    For Educators and Literacy Organizations

  • I’ve been elated with the positive transformation that has occurred since I’ve hired Deb and Tay to manage my Pinterest account, especially when it comes to establishing pre-publication strategies for my new releases. With Debbie’s analytic know-how and Taylor’s exceptional creative eye, they’re a team that can’t be beat!

    — Jeanne Walker Harvey, Blogger & award-winning author of nonfiction picture book biographies

  • Deb brings a forward-thinking, innovative, can-do spirit to any project placed before her. Look out, Pinterest. Here she comes!

    — Carmen Oliver, Award-winning children’s book author & founder of The Booking Biz

  • Working with Deb and Taylor has enhanced my understanding of digital marketing one-thousand-fold. I’ve benefited tremendously from their Pinterest Management program, Guides by Deb projects, and on-going marketing support services… and you will, too.

    — Janet Fox, Multi-published, award-winning author & founder of Fox Tales

  • Deb’s passion for Pinterest is palpable. Paired with her educator guide crafting expertise, she brings depth and understanding of the literary value of her clients’ content. I highly recommend working with Deb. She’s the best!

    — Kelly Bennett, Award-winning children’s book author and speaker

  • I confess. Pinterest is a mystery to me. While I have no desire to learn how to promote my books on the platform, I feel confident in the marketing potential it offers. I’m grateful for Deb’s enthusiasm and expertise in this area. She’s making my Pinterest platform sing!

    — Kathi Appelt, Newbery Honoree, National Book Award finalist & PEN USA Literary Award–winning author

  • Deb’s enthusiasm for Pinterest is genuine and based upon an in-depth understanding of the workings of this platform. From the initial consultation to the off-boarding session, Deb is ready to guide you to the point of achieving your goals through proficiency in the platform.

    —Jean Alicia Elster, Author of How It Happened, The Colored Car & Who’s Jim Hines

  • Almost everything I’ve learned about Pinterest has come from Deb Gonzales! She and Tay are relentless in their pursuit of excellence and generous with their knowledge. They are effective translators of the Pinterest platform, helping their clients understand why it works and how to achieve success. Highly recommend working with Pin Lit to creatively grow and maintain Pinterest accounts.

    — Carrie A. Pearson, Children’s book author and speaker

  • Debbie’s experience as a published author and a career educator allows her a unique perspective for helping her clients. Her experience, attention to detail, and dedication to helping her clients succeed on Pinterest make her the perfect Pinterest Expert for book creators and sellers of any genre.

    — Cathy Helfin, Pinterest Marketing Consultant & Strategist for e-Commerce Brands

  • Working with Deb helped me to focus on my brand and what is important to me as a writer and as a creative. I realized that I need to be more intentional about what I do and how I present it.

    —Clare Noland, Author of Evie’s Field Day & the George the Giraffe series

A wooden desk holding a laptop, a glass vase with pink and white flowers, and a ceramic mug against a plain white wall.

Start Here

The Impact Map

A practical framework for understanding how your work gets discovered on Pinterest—and what to do next.

The Impact Map is a focused planning tool that helps book creators and literacy-driven brands understand how Pinterest fits into their larger goals. It clarifies what to prioritize, where to show up, and how your content connects to real discovery and decision-making over time.

Ideal for those who want direction before committing to ongoing support.

Investment: $650

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